BuiltWith Review Review
4.5 (300+ reviews) on Capterra
BuiltWith Review
★★★★★★★★★★5.0
4.5 (300+ reviews) on Capterra
Basic: Best for Lead Generation Starters ($/mo)295.0
Pro: Best for Sales Teams Needing Spend Data ($/mo)495.0
Team: Best for Larger Sales Teams with Multiple Seats ($/mo)995.0
BuiltWith Overview
BuiltWith is a website technology profiler and lead generation platform that lets sales, marketing, and competitive intelligence teams discover the technologies powering any website on the internet. The platform tracks more than 87,000 web technologies across 670 million sites, and provides detailed lookup, lead lists, alerts, and trend reports. According to BuiltWith reviews on G2 and Capterra, users highlight how quickly they can build prospect lists by tech stack, identify decision makers using a competing product, and monitor when a target website adopts or drops a tool. BuiltWith is built for B2B teams, agencies, and developers who want a reliable view of the web technology landscape.
BuiltWith Features – What You Get?
BuiltWith packages a complete technographic intelligence suite into one workspace. You get the BuiltWith Profile lookup, the Lead Lists tool with technology and keyword filters, BuiltWith Trends for adoption charts, the Sales Intelligence add-on with company spend estimates, an API for integrations, weekly alerts, and Chrome extension support. According to BuiltWith reviews on G2 and Capterra, sales teams most often call out the precision of the technology detection and the value of being able to filter prospects by technology, location, and verticals.BuiltWith packages a deep tech-stack profiler and lead-generation engine into one platform. You get instant tech lookups, a live database of more than 90,000 web technologies, lead lists filtered by tech stack, market-share trend reports, custom keyword filtering, exports to CSV/Excel, and Salesforce / HubSpot integrations. According to BuiltWith reviews on G2 and Capterra, sales and marketing teams most often call out the breadth of detected technologies and the speed of building targeted prospect lists.
BuiltWith Services
Technology Lookup for Any Website
Detailed Tech Stack Histories
Lead Generation by Tech Used
Market-Share Trend Reports
Custom Filters and Saved Searches
CSV and Excel Export of Lead Lists
Industry Trend Charts
CRM and Sales Tool Integrations
BuiltWith offers tech profiling, prospecting, and competitive intelligence services. The platform identifies more than 90,000 web technologies on any site, builds historical timelines, and lets you export filtered prospect lists by tech stack. Whether you're a SaaS sales team building outbound, a marketer doing competitor research, or an agency doing tech audits, BuiltWith scales from quick lookups to full enterprise data feeds. According to BuiltWith reviews on G2, sales and marketing teams most often call out the breadth of detection and the speed of building lead lists.
BuiltWith Pricing Plans
BuiltWith uses a tiered monthly subscription model aimed at sales, marketing, and research teams, with pricing based on the depth of data and number of seats. All plans are billed monthly, and higher tiers unlock more lead-generation features, technology spend data, and export limits.
The Basic plan is $295/month and suits lead-generation starters, while Pro at $495/month adds technology spend data for sales teams. The Team plan at $995/month is built for larger sales teams needing multiple seats, and Enterprise uses custom pricing for full API access and bulk exports. BuiltWith also offers free public technology lookups, so you can profile individual sites before committing to a paid plan.
Pros and Cons of BuiltWith
Pros
- Detects 87,000+ technologies across 670+ million websites
- Detailed historical timelines of every tool a site has used
- Powerful lead generation: build prospect lists by technology stack
- Alerts when target sites adopt or drop specific technologies
- Great for B2B sales, competitive intelligence, and market research
- Trend reports for tracking technology adoption over time
Cons
- Pricing is steep for casual or occasional users
- Learning curve to get the most out of advanced lead filtering
- Primarily aimed at B2B teams, with overkill features for hobbyists
- Data accuracy can vary for less common or custom technologies
What real BuiltWith customers say
What do real users say about BuiltWith? thebusinesstrades.com pulled together BuiltWith reviews from G2, Capterra, and SaaS comparison sites to provide a balanced view. The reviews below highlight the breadth of detected technologies, the depth of historical timelines, and the common complaints around price for casual users and learning curve. Together they should help you decide if BuiltWith is the right tech-profiling tool for your sales or research workflow.What real users say
Sales Lead, MarTech SaaS • April 22, 2026
BuiltWith is the cleanest source of tech-stack data we've found. We pull lists by tech used (Shopify, HubSpot, Pardot) and sync straight to HubSpot — outbound replies are noticeably higher than generic lists.
Personalization4.8
Deliverability4.6
Value for Money4.3
Customer Support4.4
Top BuiltWith Alternatives
If BuiltWith is not the right fit, the top 2026 technology-lookup alternatives are:
Wappalyzer
Tech-stack detection with lead lists.
SimilarTech
Technology adoption and market insights.
Datanyze
Technographics for sales prospecting.
HG Insights
Enterprise technology intelligence.
BuiltWith Review FAQs
Below are the most common questions about BuiltWith pricing, technology coverage, lead-list exports, CRM integrations and historical timelines.
How does BuiltWith pricing work?+
BuiltWith offers free profile lookups for any URL plus paid Pro, Team and Enterprise plans for prospect lists, exports and historical timelines.
What technologies does BuiltWith track?+
BuiltWith tracks 90,000+ web technologies including CMS, ecommerce platforms, analytics, ad-tech, server software, frameworks, hosting, payment systems and more.
Can BuiltWith export prospect lists?+
Yes. Paid plans let you build filtered lists by tech stack, traffic, country and revenue, then export them to CSV or Excel for outbound sales.
Does BuiltWith integrate with Salesforce or HubSpot?+
Yes — BuiltWith integrates with Salesforce, HubSpot and other CRMs natively, plus broader integrations through Zapier.
How accurate is BuiltWith's tech detection?+
BuiltWith crawls the open web continuously and uses page signals, headers and DNS records. Detection accuracy is typically very high for public-facing sites.
Can I see when a site started using a technology?+
Yes. Paid plans show the historical timeline of every technology a site has used, including the dates it was added or removed.
Is there a free version of BuiltWith?+
Yes — anyone can run a free profile lookup on any URL at builtwith.com without an account.
Does BuiltWith track market share?+
Yes. The Trends product shows live market share for every technology category with charts you can embed.
Can I track competitors with BuiltWith?+
Yes — you can save competitor profiles and get alerted when their tech stack changes.
Is BuiltWith data fresh?+
BuiltWith refreshes its index regularly so detection is current within days for most active sites.
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