The Business Trades

ClickSend Review Review

4.6/5 on G2 (380 verified reviews)

ClickSend Review

ClickSend Review

★★★★★★★★★★4.6

4.6/5 on G2 (380 verified reviews)

EASE OF USE4.5
VALUE FOR MONEY4.1
CUSTOMER SUPPORT3.9
FUNCTIONALITY4.4

ClickSend Review

ClickSend is a cloud-based business communications platform offering global SMS, MMS, voice, email, fax, and direct mail through a unified API and web dashboard. With coverage in 220+ countries and integrations into Zapier, HubSpot, Salesforce, and 1,000+ other tools, ClickSend powers transactional and marketing messaging for thousands of SMBs and enterprises. This ClickSend review covers pricing, deliverability, the API, and how it compares to Twilio and Plivo.

Pros

  • True multi-channel — SMS, MMS, voice, email, fax, and direct mail in one platform
  • Per-message pricing is competitive on bulk SMS, especially internationally
  • Excellent API documentation and language SDKs
  • Strong delivery reports and inbound message handling

Cons

  • Less developer mindshare than Twilio for advanced communications use cases
  • UI is functional but less polished than newer platforms
  • Some advanced features (number porting, short codes) require sales team contact
  • Carrier fees and surcharges can complicate cost projections
Pros: ✔ Multi-channel (SMS, MMS, email, voice, fax, direct mail) on one API ✔ Pay-as-you-go pricing — no subscription required ✔ Global coverage with direct carrier routes (200+ countries) ✔ Powerful REST API + libraries for PHP, Python, Node, Java, Ruby ✔ 100+ native integrations (HubSpot, Salesforce, Zapier, Shopify, WooCommerce) ✔ 99.99% SLA and Tier-1 carrier routes (no grey routes) ✔ Two-way SMS with inbound virtual numbers ✔ ISO 27001 + SOC 2 compliant with PII data residency Cons: ✘ Per-message pricing adds up at high volume vs Twilio volume tiers ✘ No built-in CRM — rely on integrations ✘ Email sending capped compared to dedicated ESPs ✘ UI feels older than newer MessageBird/Twilio dashboards

ClickSend Pricing Plans

Transactional SMS Notifications

Marketing & Promotional SMS

Two-Factor Authentication SMS

Appointment Reminders

Global Voice OTP

Automated Direct Mail

Email-to-SMS Gateway

Inbound SMS Help Desk

ClickSend uses a pay-as-you-go model with no monthly fees or contracts. Pricing scales with message volume, and you only pay for what you send. Account top-ups start at just $20 USD. Carrier fees are passed through at cost.
  • Outbound SMS (USA): from $0.0282/SMS (under 5,000/month) down to $0.0081/SMS at 150,000+ messages/month volume tier
  • Inbound SMS (USA): ~$0.0099/message received
  • Outbound SMS (Australia): from $0.0840/SMS (low volume) with bulk discounts kicking in past 5,000/month
  • Dedicated phone number: $19/month (no setup fee) for a virtual number with two-way SMS
  • Email: from $0.00135/email under 50K, free 3,000 emails monthly with paid SMS plans
  • Voice (TTS): from $0.0680/30s in the US, with volume discounts
  • Postal Letters & Postcards: from ~$1.20 per A4 letter (US), $1.50 per postcard — printed and mailed
  • Fax: from $0.075/page (US)
Volume discounts apply automatically. Enterprise customers sending 100,000+ messages/month can negotiate custom rates. A free trial credit is available for new accounts.

ClickSend User Reviews

Verified G2 and Capterra reviews from ClickSend developer and operations teams.

What real users say

Tom W.
Tom W.

Operations Manager • Mar 2026

We use ClickSend for SMS appointment reminders, transactional email, and online fax for HIPAA workflows. The API was up and running in our backend in under an hour. SMS deliverability has been rock solid across the US and UK. Pricing is much cheaper than Twilio at our volumes.
EASE OF USE5.0
VALUE FOR MONEY4.0
CUSTOMER SUPPORT4.0
FUNCTIONALITY4.0

Top ClickSend Alternatives

If ClickSend is not the right fit, the leading 2026 business-messaging alternatives are:

Twilio

The developer standard for SMS and voice.

Plivo

Cost-effective SMS and voice APIs.

MessageBird (Bird)

Omnichannel messaging platform.

Vonage

Communications APIs at scale.

ClickSend FAQs

Common questions about ClickSend pricing, channels, and developer features.
How much does ClickSend cost?+
ClickSend uses pay-as-you-go pricing. SMS in the US starts around $0.0243 per message; international SMS, MMS, voice, fax, and direct mail are priced per unit with volume discounts.
Does ClickSend offer a free trial?+
Yes. ClickSend offers free trial credits when you sign up so you can test SMS, voice, and email before paying.
Does ClickSend have an API?+
Yes. ClickSend offers a full REST API with official SDKs for Node.js, PHP, Python, Ruby, .NET, Java, and Go.
Can ClickSend send international SMS?+
Yes. ClickSend covers 220+ countries with local routes for higher deliverability and competitive per-message pricing.
Does ClickSend support two-way SMS?+
Yes. Inbound replies route to webhook endpoints, your CRM, or the ClickSend dashboard for two-way conversations.
Can I send physical mail with ClickSend?+
Yes. ClickSend offers direct-mail postcards and letters printed and mailed from local print facilities in your target country.
Does ClickSend integrate with HubSpot and Salesforce?+
Yes. Native integrations for HubSpot, Salesforce, Zapier, and 1,000+ other tools, plus webhook-based custom flows.
Is ClickSend HIPAA compliant?+
ClickSend offers HIPAA-aware fax and signs BAAs on enterprise tiers; check directly for current compliance scope on each channel.
Where is ClickSend based?+
ClickSend is headquartered in Perth, Australia, with offices in the US and UK. It was founded in 2009 by Adam Norris and Tony Coghlan.
Can I send WhatsApp messages through ClickSend?+
ClickSend has added WhatsApp Business support; for the most current channel availability check the ClickSend product page.

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