Lusha Review Review

Lusha Features — Everything Bundled Into The Platform

Lusha ships a surprisingly deep feature set for an extension-first product. You get a verified B2B contact database with emails and direct-dial mobile numbers, a Chrome extension that works on LinkedIn / Sales Navigator / company sites / Gmail / Google Calendar, an advanced prospecting search UI with 50+ filters, bulk enrichment over CSV and API, real-time buyer intent signals and job change alerts, and native two-way sync with Salesforce, HubSpot, Pipedrive, Outreach, Salesloft, and Apollo.io. The Lusha AI layer (added in 2025) scores contacts by fit and timing, surfaces the best moment to reach out, and recommends personalization angles based on recent LinkedIn activity, funding rounds, and hiring events. Compliance is a real strength: ISO 27701, SOC 2 Type II, GDPR, and CCPA certifications make Lusha a safer bet than several cheaper alternatives for EU-based sales teams and regulated industries. Pricing scales from a Free tier (5 credits/month) through Pro ($69/user/mo) and Premium ($99/user/mo) to a custom Scale tier for enterprises — making it one of the most accessible verified-data providers on the market.

✅ Verified B2B emails and direct-dial mobile numbers ✅ Chrome extension for LinkedIn, Sales Navigator, Gmail, Google Calendar ✅ Prospecting platform with 50+ ICP filters and saved searches ✅ Bulk enrichment over CSV upload, Sales Navigator, and API ✅ Buyer intent topics, job change alerts, funding and hiring signals ✅ Native two-way sync with Salesforce, HubSpot, Pipedrive, Zoho, Dynamics ✅ Export into Outreach, Salesloft, Apollo.io, Reply.io sequences ✅ Team lists, credit pooling, and shared prospecting workspaces ✅ ISO 27701, SOC 2 Type II, GDPR, CCPA compliant contact data ✅ Lusha AI — contact fit scoring and personalization recommendations ✅ Free plan (5 credits/mo), Pro $69/user, Premium $99/user, custom Scale ✅ Chrome, Edge, and Safari extension support

Lusha offers credit-based pricing with a generous free plan and three paid tiers. Annual billing saves 25-35% versus monthly. Phone reveals now cost 10 credits each, doubling the previous 5-credit rate (one full contact = 11 credits).

• Free: $0 — 70 credits/month (~6 full reveals or 70 emails), 1 user, basic search filters, Chrome extension, CRM integration (limited)
• Pro: $22.45/user/month (annual) or $36/user/month (monthly) — 3,000 credits/year, basic filters, list building, basic bulk show (500 contacts), basic CRM integrations, basic insights
• Premium: $52.45/user/month (annual) or $69/user/month (monthly) — 7,200 credits/year, advanced filters & lists, advanced bulk show (2,500), basic intent data, basic alerts, Salesforce/HubSpot/Outreach/SalesLoft integrations
• Scale (Enterprise): Custom pricing (typically $10,000-$25,000/year for 5 users; median $15,180/year) — high credit pools, advanced intent data, dedicated CSM, SOC 2 Type 2, SSO, CSV enrichment up to 10,000 rows, bulk show for 5,000 contacts, custom integrations

One credit reveals an email; phone reveal costs 10 credits (so a full contact = 11 credits). All paid plans include the Lusha Chrome extension, prospecting filters, list management, and 35M+ verified mobile numbers. A 7-day free trial covers Pro and Premium plans.

Lusha Pricing — Is The Pro Plan At $69/User Worth It?

Lusha uses a credit-based subscription model in 2026 with four tiers — Free, Pro, Premium, and Scale — and each credit unlocks one verified email or one direct-dial phone number. That means credit-economics matter more than the headline price, and Lusha deliberately sizes each tier around a realistic outbound workflow. The Free plan ($0/month) ships 5 credits per month — enough to test accuracy but not enough for real outbound cadence. Many founders and job seekers use this tier indefinitely for one-off prospecting. The Pro plan starts at $69/user/month (annual) and includes 960 credits/year (approximately 80/month), the Chrome extension with full LinkedIn and Sales Navigator support, basic CRM integrations (HubSpot, Salesforce), and bulk enrichment. For small SDR teams and founder-led outbound, this is the sweet spot. The Premium plan at $99/user/month adds 5,400 credits/year, advanced prospecting filters, intent signals, job change alerts, and deeper CRM sync (Pipedrive, Zoho, Outreach, Salesloft). Teams doing serious daily prospecting land here. The Scale plan is custom-priced and unlocks API access, SSO, SCIM provisioning, team analytics, dedicated CSM, and the Lusha AI intent and fit-scoring layer — typically starting around $1,500+/month for a 5-seat enterprise package. Compared to ZoomInfo ($15,000+ annual minimum), Lusha's per-seat pricing is dramatically more accessible for small and mid-market teams. Compared to Apollo.io, Lusha is more expensive per credit but historically delivers higher direct-dial accuracy — especially on senior B2B contacts in the US and Western Europe. For most small teams running outbound on LinkedIn Sales Navigator, Pro or Premium is the right starting point, and the free tier lets you validate match rates against your exact ICP before committing.